Turning trade show booth conversations into pipeline
EventReps helps B2B exhibitors get value from every show, with hands-on consulting and PITCH Score, the software that ranks leads on the show floor.
Brooklyn, NY. Veteran-owned. Bootstrapped, with $15k in revenue since late May.
Score a lead the PITCH Score way
Move each slider from 1 to 5. Your rep does this in seconds at the booth.
Tiers decide who gets followed up first.
The problem
Booth conversations rarely become pipeline
Before the show
Meetings are not booked in advance, so reps wait for foot traffic to find them.
At the show
Badge scans capture names, not intent. Every contact looks the same to the sales team.
After the show
Unranked lead lists go cold before anyone follows up. The event spend never shows up as pipeline.
The solution
One system for before, during and after the show
Consulting
Pre-event outreach and meeting booking. Rep training and talk tracks. On-site lead qualification with tiered follow-up.
PITCH Score software
Reps scan a badge, capture notes and score the lead. The best leads are tiered and pushed to the CRM automatically.
The product
PITCH Score: lead scoring built for the show floor
- Five dimensions, 25 points. Each lead is scored 1 to 5 on each dimension, so the team sees who matters at a glance.
- Straight into your CRM. Top tiers sync to HubSpot, Salesforce, Pipedrive and Monday.com.
- Built for the whole show. AI pre-call briefs, a meetings tracker and analytics that compare events.
Our pivot
Partway through our first four months, we shifted focus to software
Where we started
Services-led
Hands-on consulting for exhibitors. Our first revenue, since late May, came from pre-show outreach, training and lead qualification.
Where we are going
Software-led
PITCH Score becomes the core product: repeatable, self-serve and priced per seat, so revenue grows without growing headcount.
Why: we see the bigger financial opportunity in software. Consulting stays as the on-ramp, and it keeps feeding the product with customers and field insight.
Traction
Revenue, clients and a growing pilot pipeline
in revenue since late May, fully bootstrapped
5 clients
8+ pilots
Business model
Per-seat software, with consulting as the on-ramp
Teams above 5 reps get dedicated customer service and platform customization. Consulting engagements are priced separately.
The market
B2B exhibitors need a system for turning shows into revenue
Annual exhibitor direct spend at U.S. B2B trade shows.
Source: CEIR, 2024 estimateShare of exhibitor marketing budgets spent on B2B exhibiting, the No. 1 channel.
Source: CEIR, 2026Global lead scoring software market in 2025, growing about 11.6% a year.
Source: Future Market InsightsBuyers: sales, field marketing and events teams at B2B exhibitors, from solo reps to 20+ person teams.
Go-to-market
Consulting and pilots open the door, software scales it
Services and pilots
Consulting and pilots put PITCH Score in front of exhibitors at real shows, then convert to paid seats.
Partner channels
Partners such as Five Four refer exhibitors through a co-branded PITCH Score setup.
Integrations and app stores
Pipedrive Marketplace submission is in, and an iOS App Store release is in progress.
Self-serve signup
Individual reps and small teams can sign up and start on their own, with no sales call.
The team
Two co-founders, veteran-owned, built in Brooklyn
Jeff Coppola
Founder & CEO
US Army veteran and sales development leader who built the talk-track and qualification approach behind EventReps, and built PITCH Score end to end. Previously led process-driven global sales and sales development teams at SurveyMonkey, quantilope, findIQ, Insightly and TCP Software (formerly Humanity).
Greg Bornstein
Co-founder
A seasoned pro in the events space, Greg has a degree in theater from NYU that he uses by owning any stage he comes across, most recently B2B trade shows. He is also an experienced sales development leader who has worked at companies like LiftLab, quantilope and On the Stage.
The raise
Raising a $500k pre-seed round
Team
- Two founders full-time for 18 months: salaries, payroll taxes, health coverage and payroll service$320k
- Contingency buffer$30k
Product and operations
- iOS app build and App Store release, including the Apple developer program and test devices$10k
- Infrastructure: database, hosting, email delivery, monitoring and AI usage$9k
- Contact data and enrichment providers$11k
- Security review and penetration test for enterprise buyers$8k
- Sales tools: CRM, calendar and e-sign, LinkedIn Sales Navigator, Google Workspace$8k
- Legal: financing documents, customer contracts, terms and privacy policy, trademarks$12k
- Accounting, bookkeeping and taxes$9k
- Insurance: general liability, cyber and professional$5k
- Other software and small expenses$3k
Growth
- Trade show travel to meet exhibitors: about 10 show trips with badges, flights and hotels$24k
- Booths at one or two small shows$16k
- Partner program: co-branded setups and referral incentives, with partners like Five Four$10k
- Content: case studies, short video and design$10k
- Paid outreach: LinkedIn ads$8k
- Customer dinners and meetups at shows, to convert pilots to paid seats$7k
Figures are estimates based on current vendor pricing and typical rates. This gets us about 18 months of runway, enough to reach the 12-month goal below and be ready for a seed round.
12-month goal: 15 paying teams and $100k in ARR.